Oxfam partners with Vinted for star-studded Second Hand September fashion show

Oxfam has announced a new partnership with Vinted, the leading online marketplace dedicated to second-hand fashion, for the organisation’s star-studded fashion show at London Fashion Week this year, as part of Oxfam’s Second Hand September campaign.

Since it launched in 2019, Oxfam’s Second Hand September has helped thousands to shop more sustainably by encouraging people to shop pre-loved and help reduce the impact of the fashion industry on the planet.

This year, Oxfam will once again be opening London Fashion Week with its runway show Style for Change on 12 September featuring a dazzling line-up of famous faces showcasing the joy and innovation of pre-loved clothing.

All outfits on the catwalk will not only be the finest pre-loved clothing, all looks will also be styled by the pioneer of second-hand fashion, stylist Bay Garnett.

Vinted - whose mission is to make second-hand first choice worldwide - will be a core partner for the fashion show. Every outfit shown on the catwalk will be available for purchase on Vinted through Oxfam's online wardrobe shop. They will also be supporting Oxfam’s Second Hand September to promote second-hand fashion,

Kehinde Brown, Oxfam’s Strategic Communications Lead, is directing the show. She said: “Oxfam are thrilled to have Vinted as our partner for our Style for Change fashion show, as part of our Second Hand September campaign this year. Together, we are on a mission to make second-hand fashion mainstream, so it is a wonderful and authentic pairing.

“Our fashion show will be the ultimate display of sustainable fashion, which we hope will inspire people to discover the joys of second-hand clothing. Vinted has captured the mainstream and championed pre-loved fashion like no other online marketplace has, so we can’t think of anyone better to be partnering with to help prove that second-hand does not mean second best and that by embracing pre-loved clothing, individuals can express their personal style while contributing to a larger cause.

“As well as inviting people to shop more consciously to help our planet, Vinted’s support will help us continue to raise money for Oxfam’s life-saving work to tackle poverty and inequality across the world.”

Marianne Gybels, Vinted’s Senior Director of Sustainability, said: “Second-hand is a growing megatrend that helps to spark essential conversations about breaking the norm when it comes to shopping and fashion consumption. Vinted aims to make pre-loved clothing easy and accessible to everyone and everywhere. Partnering with Oxfam for Second Hand September is a fantastic opportunity to advance our shared mission. Together, we can collectively champion the tremendous potential of pre-loved fashion and inspire people to embrace second-hand choices, fostering a shift towards more circular behaviours.”

ENDS 

For more information or to arrange an interview please contact: media.unit@oxfam.org.uk or call +44 (0)7748 761999. 

About Oxfam

Oxfam is a global community of people who believe in a kinder, and radically better world, where everyone has the power to thrive not just survive. We believe we can overcome poverty by fighting the injustices and inequalities that fuel it.

Oxfam has more than 500 shops in the UK. By buying and donating through Oxfam shops, you can help to protect our planet, while helping raise life-saving money to tackle poverty around the globe.

To find your local Oxfam shop go to: https://www.oxfam.org.uk/shops/

About Second Hand September

Oxfam launched Second Hand September in 2019 to inspire people to shop in a way that is kinder to people and the planet. Second Hand September is a campaign to encourage people to donate and buy second-hand items in September.

Participants can use the hashtags #SecondHandSeptember #FoundInOxfam on Instagram, TikTok and Twitter when they post their finds, and tag @OxfamGB.

Click here for more information: https://www.oxfam.org.uk/get-involved/second-hand-september/

About Vinted

Vinted is Europe’s leading international online C2C marketplace dedicated to second-hand fashion, with a growing community of members across Europe and beyond. With a mission to make second-hand the first choice worldwide, Vinted enables people to sell and buy second-hand clothes and lifestyle items from each other, helping give those items a second or even third life.